Human Design

Placing you at the heart of User Experience Human Design by Inventum (hdi) is an inclusive user experience research and talent consultancy. By bridging the gap between psychology and design, our multidisciplinary and diverse team collaborates with clients to enhance their users’ journey and build better products and services. We also source and deploy the best UXR talent either through our consultancy, or placed directly with clients. Great research underpins great design It is difficult to reach a wide audience and build products and services that appeal to all users. Design is often led by what we think, not what we know. We uncover users’ psychological and behavioural needs using ethnographic research, qualitative/quantitative data analytics and usability testing with a diverse sample to develop richer insight and inform design decision-making. This ensures you are quicker to market, generate higher footfall, increase conversion rates and save time and money by getting it right, first time. Our approach Our focus on user-centred design and agile methodology is magnified through a lens of diversity and inclusion, and is delivered through our 3 step approach: We think: Research and define We create: Ideate solutions and prototype We engage: Test, iterate and implement