Humble Roots

Humble Roots is a paid media agency for B2B fintech companies. We work with growth-stage fintechs (Seed to C) spending £10k+/month on paid media who are tired of agencies that don't understand their market, their buyers, or their sales cycles. Most agencies target "decision makers" generically and wonder why leads don't convert. We map the roles that actually influence your deals - then build campaigns that speak to each one. We embed directly into your team. Slack, pipeline reviews, the lot. No monthly reports and disappearing. We own pipeline outcomes alongside you. £47M+ pipeline generated across payments fintechs.