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In Australia, working closely with free-to-air and subscription TV networks, we use our proprietary software, DataGenius, to manage movies and TV metadata for program guides on a range of devices including web, mobile, set top boxes and TVs. Internationally, we license this software to TV operators, customised with features such as language translation, for their own in-house teams to manage their local schedules and metadata. Metadata is the backbone of rich consumer entertainment experiences. It is vital for audiences who now watch content everywhere, any time on every device. Metadata drives recommendations engines and helps us discover new programs. It allows us to record the shows we love and make sure we never miss an episode. It can tell us everything from season and episode information for Homeland to what MasterChef hashtags are trending. Metadata brings your favourite TV content to life.