Hy Cite

Founded in 1959 and based in Middleton, Wisconsin, Hy Cite’s mission is to help people better nurture their families by creating exceptional kitchenware and making it accessible to all. We accomplish this with a dedicated team of over 1,400 employees across seven countries—including the U.S, Mexico, and South America. We are committed to the success of our Independent Distributors, empowering them to deliver superior products and services to their customers. We strive to exemplify direct selling by offering an exceptional business opportunity supported by ethical practices. In 2024, we were ranked 23rd on the DSN Global 100 List. We stand out as champions of family well-being, leaving a positive and lasting impact in every community we engage with.