Hype, Repetition & Overkill

Our concept is pretty simple. We recognized that advertising firms are under increasing pressure to make great work with significantly smaller budgets. We also know working with big production companies can be cumbersome and in some cases, excessive. So we chose to be disruptive from the "usual" way your work gets done, streamline the process, and shave dollars off the top that are irrelevant to our clients. As a result, our production services business was born. Think of Hype, Repetition & Overkill as your "in-house" production company.* We know there is a lot of great talent on your team. We support agency creative directors, producers, and other creatives to direct those great commercials that just can't get made the traditional way given the budgets your assigned.*We use the exact same talented crews that your used to working with.*We execute "one-off" spots with precision and cost efficiency. And we excel at bundled spots where we can employ more economies of scale for tighter budgets.*If needed, we work with the best freelance directors in the world - none of which are signed by HRO and work on a per job basis. That means a variety of choices for you, and no overhead for us.