Hyphelios

At Hyphelios, we focus on branded non-food FMCG, in the following sectors in particular: outdoor/sport equipment, lifestyle, fashion, apparel, footwear, backpacks, camping equipment, accessories, furniture, homeware, decoration etc. Our services start from go-to-market strategies, local partners search, re-structure of existing distributor or sales teams, recommendations on product development or range adaptations, set-up of offices or subsidiaries with corresponding 5-year business plan and P&L, local senior recruitments, international interim management, non-executive Director positions. We deliver Keynotes at Trade shows or Conferences, Masterclasses and Workshops at conferences or within your own organisation. INTERNATIONAL GROWTH: Whether you already have or need to build up a local sales team, we will assist you in assessing the performance of the existing set up and shape a strategy for further international growth. GO-TO-MARKET: Growing outside your domestic market is one of the biggest challenges for a Company. We can help you understand the required product adjustments and build up the USPs that will allow entry to foreign markets. LOCAL STRUCTURE: Once you have identified your key targeted markets, we can help you identify the most appropriate local set up in line with your resources and turn it into reality. TEAM ORGANISATION: Do you need to build a new office, or review the existing one? We will help you consolidate with the correct back-up from the head office. Laurent Houlier, founder and owner, introduces himself as "Citizen of the World". He supports SMEs in growing their exports. With 25+ years of successfully delivering holistic international strategies and leadership. He has taken domestic companies and pioneered their brand subsidiaries abroad. He was integral in winning the Queen’s Award for International Trade, 2012, 2013 and 2016 for a major UK brand. He has a knowledge of 8 languages and a passion for foreign cultures.