I Am Proud

At the forefront of innovative and transformative beauty and skincare, Skin Proud was established within Brand Agency London by Charlotte Knight in 2020 amidst the onset of the pandemic Expanding our brand in 2023, we introduced Hair Proud in February followed by Body Proud in April First and foremost, I Am Proud is here to empower. We're building a community that celebrates uniqueness and champions being proud of the skin you're in. We're on a mission to deconstruct traditional beauty standards with the power of #TEAMPROUD. This also means zero retouching to any of our model images. ever.#proudnotperfect I Am Proud spans an easy-to-navigate range of high-performance skin, hair & bodycare at an affordable price point. Cutting out the confusion, each I Am Proud brand consists of efficacious product ranges centered around common skin, hair and body concerns. Developed with your best skin, body and hair in mind, all of our products are dermatologically tested and suitable for all hair, skin and body types. We also believe that investing in your wellbeing shouldn't mean compromising your morals, so you can rest easy knowing the entire I Am Proud range is also 100% vegan + PETA approved. Proud of our planet, we’re committed to bringing you more ways to work sustainability into your beauty and wellbeing routine. Our outer packaging is made with FSC certified card, printed with planet friendlier vegetable inks and where possible, we use up to 30% PCR material—nothing to feel guilty about here! Furthermore, we've partnered with Ecologi to champion an environmentally conscious future, pledging to become an environmentally positive entity. Since our collaboration with Ecologi in 2022, we've committed to planting over 1,800 trees