I Spy Soul

I SPY SOUL was initially launched in as an on-line music magazine. It was created to bring awareness to both talented emerging and veteran artists who display the hallmarks of artistry and the characteristic fervor many describe as soul. We recognized that even with the proven ability to entertain and impress these artists often fall outside the mainstream radar. A forerunner to many of the current online resources with a soul music lean, I SPY SOUL emerged as a tastemaker for the then resurgent or “neo-soul" scene through its run to 2005. After much encouragement from artists and fans familiar with the platform, I SPY SOUL was relaunched in 2016, but as now an emerging lifestyle brand, movement and web interview series born from it’s original concept; Now celebrating artistry and individuality with an eclectic mix of artists from different creative disciplines that are amazing examples of that and establish soul exist beyond music alone. We champion those who are inspiring, true to themselves, live life with passion and purpose, and care about the world around them. If this excites you or if this describes you, you’re in the right place. And so join us in telling the world! I SPY SOUL, Beyond Category - The brand, the movement that celebrates artistry and individuality.