Iab Canada

The Interactive Advertising Bureau of Canada is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry; and is a not-for-profit association representing Canada’s most well-known and respected advertisers, agencies, media companies, service associates, educational institutions and government associations. As the only organization fully-dedicated to the development and promotion of Interactive advertising in Canada, IAB Canada works with its Members to- Conduct original, Canadian interactive research - Establish and promote interactive advertising standards + best practices - Develop educational courses, certification programs and other initiatives that assist the industry in attracting, training and motivating human resources - Act as an advocate for the Canadian interactive advertising Industry to the Canadian Government and- Organize networking events and webinars that enhance communication between members