Icecreamdesign

Icecreamdesign is a label, a studio and a platform for initiatives and ideas connected to the visual and communication culture of our time. the initiative was born in by henk groenendijk (professor and a researcher in design) and dima stefanova (media designer). the choice for ‘icecream’ which transforms in ‘eyescream’ -‘i scream’ -‘you scream’ -‘we all scream for icecream was inspired by the jim jarmush movie ‘down by law’, in which the screaming of the word ‘ice-cream’ becomes the symbol for freedom, revolution and a new beginning. we immediately identify ourselves as creators, working in the space between pleasure - revolution - happiness and freedom. icecreamdesign become a landmark for our actions, work and imaginations