Iconic Wines

Iconic Wines is a young and creative wine importer specializing in private labels, brand collaborations and traditional wine sales. We represent decades of winemaking and tradition and combines this with new ideas and today’s market. Our ambition is to offer great and sustainable wines from all over the world at different price points. Our portfolio spans from entry level to premium wines, always with a great quality price ratio. Through a modern approach we link the traditional wine business with our network of marketing tools to create long lasting listings and powerful brands in Sweden. Iconic Wines is a part of Viva Wine Group - The Nordic leader in the stable monopoly markets.