Ideal Surf
IDEAL is an artist-run shop for waterpeople based out of Oakland, CA. By expanding and redefining the visual and cultural boundaries of surfing, IDEAL is cultivating an inclusive community that respects the ocean. All production decisions are made with the environment in mind, including recyclable shipping materials and producing in small batches to reduce waste. All products are locally printed and ethically sourced.
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- 1founder & creative director
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