Ideas First Front-End Innovation

Ideas First® is a specialist new ideas and product innovation agency that works globally with leading brands to generate, refine and identify a pipeline of winning insights and ideas that will drive business growth. We use a focused and collaborative approach with a range of different programs that can be tailored for each individual project. Our core programs are listed below: INSIGHT BOOSTER™ for DEEPER INSIGHTS - our Trend Scouts and Insight Agents use a range of tools and techniques to gather, refine and identify the deeper insights and trends that have greatest potential to drive new ideas. VIRTUALHOTHOUSE® - our powerful online collaboration tool is used on all of our projects to help regional and global innovation teams to share, refine and identify insights and ideas with greatest potential to grow the business. CONSUMER INNOVATION LABS™ - generate or refine new concepts with our 1-day Consumer Innovation Labs™. Creative agents work with target consumers to co-create ideas linked to agreed insights and innovation objectives. HOTHOUSE™ WORKSHOPS™ - generate fresh new ideas with our highly creative 1 or 2 day Hothouse™ workshops for 12-24 people; working together with creative agents, artists and target consumers or shoppers. ZIP-ZAP IDEAS® ONLINE BRAINSTORMING – our new brainstorming tool that makes idea collaboration with cross functional teams faster and easier. It also provides a more effective way to identify the winning ideas with greatest potential. fast SCREEN™ CONSUMER PANELS - our fast and cost-effective way of screening leading insights and ideas with target consumers in key global markets. Copywriting, artist and translation services available as required. For more information, visit