Ie Produce

Most weeks, Joyce will be approached in store by a newcomer to the industry. They arrive without an appointment; introduce themselves and their product in the hope of getting a prized position on one of the IE Produce shelves. Always willing to make room for new products, Joyce has to believe in the product herself before stocking it. Firstly she will make sure the label is true to the product and then she encourages this new comer to do in store tastings for customers. This provides customers a chance to speak with the producer themselves and get to know the product but also for the producer to receive feedback. And she added “we will always make room on the shelf for excellent products”