If Associates

Your GTM-strategic boutique firm for growth through togetherness. We empower GTM teams through Growth Through Togetherness - accelerating their journey to unity and unlocking durable, effective growth with our AI-powered, Togetherness-led GTM methodology. This significantly boosts selling productivity and lays the foundation for long-term market relevance. With our authentic approach, we help you build the ideal balance between human and AI teammates, creating a high-performing, future-proof organization. Through programs, workshops, training, and transformations, we guide organizations to land & expand high-value customers - especially when moving upmarket or entering new markets. Super hot for pragmatic and actionable. Our founder Jeroen Hendriks with 18+ years cross-functional GTM Leadership experience is your consultant or fractional GTM executive to drive innovation and transformation with clearly defined progress and success metrics. We are IF Associates, imaginators of fast & sustainable Go-To-Market. We believe in the impact of Growth Through Togetherness. Our methodology has proven itself and all that we use at all our customers. We bring Impact & Fun, a collaborative mindset for humans and AI, actionable frameworks, interconnected processes, and structured workflows. This results in a scalable, sustainable foundation where teams flourish, celebrate progress, and build lasting success. With 6 weeks, the fastest cross-functional GTM blueprint for durable & effective growth strategies. We have completed CMO, CRO, CCO and GTM Enterprise school certifications and is a Winning by design ambassador to define the highest standards. We keep on innovating our methodology based on conversations and developments with GTM leaders around the globe in and outside communities. Services- Consulting - Projects - Fractional leadership - Training - Coaching