Ignitad

ignitAd is an online advertising technology company providing an innovative yield optimization solution for publishers, based on highly sophisticated and proprietary algorithms. For publishers that know the value of their traffic but lack the resources to fully monetize it, our yield optimization service simplifies and automates the monetization of non-guaranteed inventory and maximizes revenue by proactively auctioning the traffic across multiple sources, including ad-exchanges, ad-networks and DSPs. For ad exchanges, ad networks and DSPs, our yield optimization service provides access to their desired traffic profiles for non-guaranteed display inventory and helps them seamlessly manage relationships with an abundance of publishers. ignitAd is backed by two highly distinguished VCs – JVP and DFJ Tamir Fishman The company was founded by a team of seasoned entrepreneurs and executives coming from a number of successful companies including Celebros, FixYa, and Certagon.