Ignite Insights, Llc

IGNITE INSIGHTS: SHINING NEW LIGHT ON CUSTOMER UNDERSTANDING We are a team of curious, critical thinkers, each with 20+ years of research experience. Our collaborative model means the same senior-level professionals work with you throughout your engagement and beyond—bringing collective expertise without the overhead of a large agency. Based in Kansas City, serving clients nationwide across CPG, healthcare, agriculture, retail, automotive, and non-profit sectors. WHAT MAKES US DIFFERENT: THE IGNITE ADVANTAGE 🧠 INGENUITY – Curiosity and creativity that unlock actionable insights GRIT – Can-do spirit that sees only opportunities NIMBLENESS – Agile execution without agency red tape INDIVIDUALITY – Personalized approaches tailored to your needs 🤝 TEAMWORK – We become part of your team EXPERIENCE – Deep qual and quant expertise driving results HOW WE PARTNER WITH YOU → PRIMARY RESEARCH: Qualitative (ethnography, IDIs, focus groups) and quantitative methods (concept testing, segmentation, brand tracking) → CUSTOMER EXPERIENCE: Journey mapping and touchpoint optimization (Qualtrics certified, Medallia user) → VOICE OF CUSTOMER: Integrated analysis across primary research, CX data, POS, and social listening FLEXIBLE ENGAGEMENT MODELS → YOUR RESEARCH TEAM: Full outsourced insights function → EXTENDED BANDWIDTH: Ad-hoc project support → PROJECT-BASED: Specific lifecycle initiatives Case studies at igniteinsightsllc.com Jill.Novak@IgniteInsightsLLC.com | 816.729.5238