Iiixl Studio

SoundCloud and the maverick A&R executive Sickamore announce STUDIO, a new Brooklyn-based enterprise dedicated to signing and developing New York City artists. Using SoundCloud’s proprietary data and Sickamore’s keen ear for talent, the two teams will actively source new artists in NYC for SoundCloud’s artist development program. “As 20+ years as a mixtape DJ, A&R, and manager, music has been my life and has taken me around the world,” shared Sickamore, founder of “Launching Studio and partnering with SoundCloud to develop high-end hip-hop artists in my hometown of New York City is my proudest moment.” Sickamore's dedication to helping artists reach their full potential, alongside his ability to spot emerging trends in an ever-evolving music landscape, has solidified his reputation as a tastemaker and music guru within the industry."Sickamore is one of the most creative and influential talents in our field, and we’re so excited for what’s next," said Eliah Seton, CEO of SoundCloud."In bringing his passion, dedication, and expertise, Sickamore will cultivate what’s next in music on SoundCloud and break major new voices.” Sickamore will connect talent directly to SoundCloud’s artist partnerships division, which will offer white-glove creative and marketing resources to these artists and their teams. Furthermore, expect a forthcoming monthly showcase of New York City’s finest emerging hip-hop talent. Together, STUDIO + SoundCloud will shape the post-pandemic musical renaissance of New York City.