Iiris

IIRIS is Informa's centralised data and analytics engine for all our B2B Markets customer data to capture opportunities from using data to enhance our existing products and develop new digital demand generation services. Our B2B Markets businesses have long captured high quality first-party customer data thanks to the position our brands hold in their specialist markets, the engaged audiences around them and the close customer relationships our teams have built. IIRIS is progressively expanding its programme of data collection, curation, management and insights across all our B2B Markets brands. We are building increasingly high quality audience profiles.