Ikygai

Ikygai is a new consumer lifestyle brand for fruit and vegetables brought to you by Top Seeds International. Our brand story “Within our breeding processes we are always on the look out for innovations that offer our customers and consumers something special and out of the ordinary; in terms of taste and eating experience together with easy growing conditions. Developing them we came to the conclusion that these innovations deserve a special go to market and brand. As we are part of the Japanese company Mitsui we have come to know the Japanese lifestyle and culture with it’s beauty, respect, and eye for perfection. We got inspired to create a brand around the Japanese lifestyle where food has a purpose and discovered a Japanese word called “ikigai.” Ikigai – a well known Japanese word and philosophy - stands for the reason why you get up in the morning, what brings you joy and purpose. We chose to create a food brand called Ikygai, focused on generation Y and launch fresh produce that truly bring value and purpose to our partners, customers and consumers. A brand that combines health with beauty, taste and inspiration in so many ways. Discover fresh produce coming from Top Seeds International that have something special and exciting in our new brand Ikygai!” - Gianni Bernardotto, Chief Executive Officer Top Seeds International Ltd.