Il Mio World

The IL MIO World solution revolutionizes the concept of customer engagement through incentivization. This solution allows brands to target and retarget customers through customized audiences compiled by data analytics and artificial intelligence. Users earn loyalty points for their interactions and receive targeted push notifications on offers that fit their purchasing behavior. All of this is done with only three pieces of user information: year of birth, gender, and country of residence. This solution is GDPR compliant, adds values to consumers through privacy protection and rewards, and allows brands to send relevant, targeted offers to their audiences. Brands and their customers can both benefit from these unclonable NFC tags that prove the authenticity and ownership of products. The embedded NFC tag enables the owner to register the product on the blockchain, giving items a secure digital certificate, and it enables users to transfer the product ownership to future second parties.