Iliad Insights

Iliad is a solo strategy and systems design studio helping small-to-midsize teams reduce friction, validate ideas, and scale with clarity. We partner with founders, operators, and mission-driven organizations to solve messy operational and product challenges. Whether you’re launching something new, revamping internal workflows, or navigating rapid growth, we help you design smarter systems and make faster, better-informed decisions. What we do: – Product validation and user research – Operational audits and workflow design – AI-powered automation and systems implementation – Strategic messaging and decision-making support Our work spans early-stage startups, public sector orgs, and national brands. We’ve helped wearable teams at Samsung refine product-market fit, supported Meta with retention-focused research, partnered with the City of LA on small business digital tools, and built internal systems for creative, civic, and healthcare teams alike. Each engagement starts with a deep listening process and ends with tangible, lasting impact—whether it’s a more focused roadmap, a clearer operating system, or time-saving automations that unlock your team’s potential. Select past collaborators: Meta, Samsung, Sofar Sounds, UCLA Health, The Getty Center, City of Los Angeles, and multiple SMB teams through Liminal Technology Partners. Built on the belief that clarity is a competitive advantage. Let’s reduce chaos, build smarter, and create systems that scale.