Illumifi Advisory Ltd

Most SME leaders aren’t short on ambition, they’re short on clarity. For many growing businesses, data lives in too many places- Website, marketplace and POS data that never ties together - Marketing and ad platforms all telling a different story - Finance, ops and stock systems that don’t line up Teams spend days pulling spreadsheets, debating “the right number”, and making big decisions on gut feel. IllumiFi Advisory exists to fix that. We help SMEs turn their data into a reliable growth tool, with a specialist focus on fast-growing e-commerce brands and service-based SMEs. What we do- Data & AI foundations: design and build modern data platforms that bring your key systems together into a single, trustworthy source of truth- KPI frameworks: define the metrics that actually matter for margin, retention and growth (not just what’s easy to extract)- Dashboards & reporting: create clear, role-specific dashboards so leadership, finance, marketing and ops all see the same picture- Advisory & optimisation: ongoing guidance to help you use those insights to improve performance, profitability and capacity. It’s not about having more data, it’s about making the data you already have complete, connected and actionable. Who we work with- E-commerce brands in the £3m–£100m revenue range - Consumer product businesses (health & beauty, pet, specialist goods)- Service-based SMEs that want better visibility and control If you're experiencing any of these- No single view of business performance - Uncertainty about which products, campaigns or customers actually drive profit - Too much time spent on manual reporting and too little on strategy …IllumiFi can help. Let’s talk about how your data can work harder for you. Visit our website or message us here on LinkedIn to start the conversation.