Illuminate Consulting

Joanne Bethlahmy advises CEOs, senior executives and boards of consumer focused companies on growth strategy and planning, digital innovation, and business development. For over 30 years as a senior management consultant, board member and marketing executive, I have advised Fortune 500’s to startups on how to successfully expand through new products, geographies and channels, both traditional and digital. Business Coaching: Gain confidential business advice and counsel on new growth opportunities and organizational decisions. Coaching topics often include new growth options, customer or management issues, organizational structures, personnel changes, connections to other executives or experts, and career moves. Growth Strategy: The core of my practice has always been growth strategy consulting, including new market definition, product-market fit, go to market strategy and customer experience. For the last ten years, most of these growth plans have required digital innovation and transformation, including global e-commerce strategy, Internet of Things and big data analytics. For more information about Joanne Bethlahmy, visit