Impact Plus

Impact Plus is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact accross 50 countries. Impact Plus builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, Impact Plus supports brands (such as L’Oréal, Nestlé, Procter & Gamble and their agencies) in their process for a more sustainable media buying; adnetworks and adtechs are equipped with Impact+ environment impact evaluation solutions, integrated seamlessly to ad delivery systems.