Importante Australia

Importante is a multifaceted fashion agency specialising in the wholesale and distribution of local and international labels, connecting creators and retailers worldwide. We’ve been representing distinguished fashion labels in Australian and New Zealand for over a decade and most recently expanded our reach to Europe, delving into new markets such as England, Germany, and Denmark, amongst others. At Importante we are committed to work with both the brands we represent and the retailers we supply to, delivering maximum value to both ends. We nurture a collaborative business partnership focused on brand development and tailored marketing strategies, all with the goal of fostering sustainable market growth. OUR BRAND PARTNERS The labels we work with are carefully selected ensuring that the makers share our values and that business practices are kept to the highest standards. We choose to only represent brands we love, and trust will thrive in the markets we serve. OUR RETAIL PARTNERS Just as important as the labels we work with, are the shops we supply to. We are proud to have developed long lasting relationships with our retail partners and helped them grow their representation of our brands along the way.