Improving Sales Performance - Isp Training Ltd

Andy Cain – Inspiring Superior Performance ISP (Training) was formed following a participants comments on a training course which I was running… “You inspire superior performance”. That was one of the comments that started a change in my life. Up to that point I had been employed by a good company, in a job which I loved and worked with a group of people who I admired and who had a mutual opinion of me. But that phrase stuck with me for a number of months. So in January 2008 I took the plunge and started my own training company, I had the desire, the motivation, over 20 years experience of winning new business, developing existing clients and managing salespeople. I knew the training world I was getting into was a very competitive one, and my competitors would range from people just like me to organisations that employed people like me to develop their business and their training brand. However, just before I started someone told me that “there is enough business to go round for all of us”.