In The Prime

Where it all started? In the Prime was born in 2021 with the simple idea of supplying luxury furniture, at a more affordable price. Shopping with In The Prime? Our large showroom in Milton Keynes, gives customers the chance to browse all our products displayed in a room layout, this helps create your vision of how it would look in your home. We are big believers in stress free shopping, you won't find any pushy sales people, just a relaxing environment, where you can touch and feel till you fall head over heels in love, with your item of choice. How we do it? Our furniture is sourced from top manufactures and retail companies, these items are a mix of new and surplus stock. this enables us to offer up to 50% of the RRP, meaning you can have more quality for less. All our items are thoroughly checked by our goods in team to ensure all items are delivered to customers as described. What makes us different from the rest? Well we are proud to be a not for profit company, all our non operating profits, are donated to Age UK Milton Keynes to help fight social isolation amongst the 55+ Population.