Independence Wine Marketing

Expertise is just the beginning… Building a strategic marketing vision for prominent wine brands is my expertise. Having been at the forefront of marketing divisions for a number of California wineries, I have consistently propelled brands to market leadership based on industry acumen and consumer insights. My background includes sales and marketing leadership roles for companies including Purple Wine and Spirits, Quixote Winery, Victor Vineyards, Delicato Family Vineyards, Constellation Brands, and Franciscan Estates. Additionally I launched and led my own wine company, SideJob Cellars, that achieved notable success in a short time. The value of my contributions include: Organizational Leadership: Leadership has been the cornerstone of my career, supplemented by excellent budgeting and operational skills I have a proven record of success managing wineries and wine brands large and small. Brand Building: From positioning strategies to new packaging to event marketing, I helped deliver stakeholder value and shaped brand image. Delicato Family Vineyards’ Gnarly Head Zinfandel skyrocketed to category leader in just 12 months following a repositioning campaign and fresh packaging. Sales & Marketing Strategies: One of my strengths is the ability to pinpoint critical trends and translate them into strategies and tactical plans that help transform targeted segments into buyers. My background also includes significant success with event marketing that differentiates products in a crowded marketplace.