Industrial Athletic Limited

Although now based in Auckland, it all began in a shed in rural Tauranga, New Zealand. Flipping and hammering tyres, swinging on rings set up on tree branches, weight vest and sand bagged hill runs, and home made ropes for sled pulls and climbs were initially our tools. We have always had an interest in all things related to functional strength and fitness. This passion led us to discover kettle bells, olympic lifting, and an ever evolving approach to training. Our need for better quality gear led us to one inevitable conclusion, we could not find equipment of the quality we demanded (at a reasonable price), and it seemed we were not the only ones! Over the years we have spent much of our time importing and testing gear. Your demands are paramount to us. We believe in what we do, and what we offer. We believe we know what you want, because it's what we want too. Whether it is a single barbell, or a total commercial facility set-up, we have you covered. There are certain values we like to live by - we do not sell machines, because with your hard work, discipline, effort, and sweat and the right tools you will become one. We have no sales reps, and we are a family team. With our personal approach to our supporters, we believe that make us the industry outsider. But, we believe if you have found your way here, you also are not run-of-the-mill either.