Industry Action Group Iag

Our Mission is: To work as a unified entity to identify challenges & opportunities and to find creative and positive solutions which create growth for today’s Newsstand Industry. To facilitate communication of the consumer and business benefits of the reading category. We will work to move the industry forward by initiating positive changes and employing best practices while working to ensure that every participant in the Newsstand supply chain can benefit- Magazines, like people, are unique. They have soul. Curated content brought to life by a Publisher’s vision and an Editor’s hand. They inform, entertain, engage, indulge, educate and inspire. They can be made into a statement of ‘who you are’ as you travel on the subway, or can be something to snuggle up to, akin to an old friend, in the privacy of home. Perfect to enjoy on a fall day and pairs equally well with a cup of coffee or a glass of wine. In store, they offer a few minutes of respite from the grind of shopping. Their availability brings shoppers comfort. Popped into that basket, they increase the ring at the cash. They inspire additional store purchases too! They attract that shopper that retailers want. This IAG website highlights the soul of magazines. It highlights the love shoppers still have for theirs. It discusses how retail and magazines can play a role, together in the shopper’s modern world.