Inertha

Inertha is building the evidence intelligence layer to transition packaging. We help mid-market brands prove their packaging claims by bridging the gap between supplier data and dynamic decision-making. By turning fragmented material documentation into actionable intelligence, brands can feel confident in their claims and execute on new materials in a fraction of the time. Starting in beauty and consumer packaged goods, Inertha helps teams understand what can be proven and help packaging move from ambition to clean adoption.