Inga Hlin Consulting

Inga Hlin Palsdottir has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led successful changes for the brand Iceland as a place and destination, both in crisis and in times of growth. She is the former director of Visit Iceland and the award winning campaign Inspired by Iceland. In her time the tourism industry in Iceland went from being the third largest revenue generating industry to the largest one. As well as becoming a whole year round destination in all regions. Since 2020 she has been an international speaker and consultant for places and destinations. Her main emphasis has been on stakeholders’ engagement, branding, integrated marketing, sustainability and responsibility in the industry.