Ingfit

The ingfit brand was created in 2013 by co-founder and CEO Lee Sandwith. It started out as a small project to write a small nutrition guide in response to requests from lots of people for him to share his weight loss secrets. From there the website grew in general nutritional content, before transitioning into the keto and paleo world in about 2016. In early 2018, born out of frustration for the lack of keto products available in the UAE, in conjunction with his co-founders, Lee decided to take action and launched ingfit. Initially stocking only a handful of products, ingfit grew an impressive portfolio of keto essentials from supplements, keto bread, mouth-watering keto snacks, sweeteners and much more. Although the online store is now closed, the ingfit brand lives on and can be found in many retailers across the UAE including Carrefour, Choithrams, WHS Smith and more.