Inishturkbeg

Press Release: Inishturkbeg is a dynamic new brand, from innovative marketing company Inishturkbeg Ventures, founded by Nadim Sadek. After a 20-year career in market research, during which he built up the world’s largest qualitative agency, Inishturkbeg Ventures represents a personal mission to build a real brand, based on genuine provenance, with an inherently unique proposition, rather than something synthesised out of ‘mere’ consumer insight. Inishturkbeg’s DNA comes from the reality that it is a rugged island in the wild waters off the Atlantic West Coast of Ireland. Inishturkbeg Venture’s Business Plan requires the company to employ the Inishturkbeg brand DNA across a multi-category portfolio of categories, where the brand’s proposition can make a meaningful difference to consumers. In each category, Inishturkbeg Ventures partners with a category-specific company, forming a joint venture. Inishturkbeg Ventures ensures its produce gains its inspiration from the way "Life’s Vividly Lived" on the island, and the consumer benefit in each category is that they enjoy a "Lungful of Life". Food is the first category brought to the mainstream market. Irish whiskey, a range of toiletries, health supplements, and dramatic environment-driven clothing will follow. For more information please contact: Sara Johnson, Brand Communications Director sara@inishturkbeg.com + 44 7747 761649 Editor’s notes: Iain Hamilton was European Marketing Director of Kimberly-Clark, leading brands such as Andrex, Kleenex and Huggies. He was also CEO of Dylon PLC, and MD of Spotless Punch Group, a Private Equity Group. Nadim Sadek was Founder and Head of Sadek Wynberg Research and Sadek Wynberg Millward Brown; Global Leader of Millward Brown Qualitative Network; and Worldwide Commercial & Strategy Director for Research International. Sara Johnson was a Talent Strategist at The Talent Business and Global Business Director at Ogilvy Advertising.