Initiative Zagreb

Initiative is a part of the global Initiative communications network within IPG Mediabrands, which is one of the world’s preeminent media services entities and a part of Interpublic Group. Initiative Zagreb operates within AMA Group, a collaborative platform for the development and synergy in the fields of creativity, strategy, excellence, and passion, connecting eight dynamic markets in Southeast Europe: Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. Initiative employs creative and dynamic professionals in various areas: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services, as well as social media strategy and community management.