Initium Productions

Initium Productions is a Filmed content creation company specializing in LIVE sports programming across media platforms. We also do a range of shows on sports on leading sports networks. Initium Productions is the strategic partnership of 2 established entities in the sports management and content creation verticals - Procam International & Corporate Storytellers. Procam International is India’s leading sports events management company and Corporate Storytellers, the thought leaders when it comes to film-based institutional storytelling and stakeholder communications. Our team consists of top global professionals from the domain of sports programming and broadcast technologies. They are experts who have worked on marquee events ranging from World championships, Olympics to leading international sporting spectacles across the world. All our productions are best-sourced for talent and equipment - it is common to see our typical production team having people from 3-4 continents. We are currently expanding our footprint beyond Asia and also in the midst of creating ground-breaking programming on mobile platforms. Partners: