Initium Swiss

In the heart of the Swiss Jura, Initium was founded in 2015 in Le Noirmont, empowering individuals to create unique high-end timepieces through immersive watchmaking workshops. Expanding to Geneva in 2017, our old-town workshop continues to welcome creators from around the world. Our new vision emphasizes creativity and hedonism, focusing on the entire customer experience and broadening our business areas. We differentiate ourselves by putting the customer at the center, encouraging self-expression. In 2022, we launched an online configurator, allowing users to design their custom watch with various combinations, bringing their vision to life. Our meticulously crafted watch kits include all necessary components and tools for global enthusiasts. In addition, we introduced the “Initium Jewelry” experience, enabling the creation of silver rings with semi-precious stones, and formed an official partnership with the Swiss brand Furlan Marri. Looking ahead to 2024, we are excited to internationalize Initium by opening a workshop-boutique in Paris. Join us on this journey and create something truly unique.