Innovative Matters

MATTERS at a glance Based in Johannesburg, MATTERS is an innovation consultancy founded in September 2014 by Dora JURD, a product innovation specialist and brand strategist, and Amandine ROBIN, a researcher and design thinker. Our interdisciplinary duo provides strategic advice throughout the innovation chain: 1. INSPIRE: Insights for innovation Explore the human side with a genuine empathy, Assess your existing documentation, reveal hidden treasures, Identify trends through inspiration tours and competitive reviews. CREATE: Build smart products, services and experiences MATTERS guides you through the whole process of innovation, from immersion to ideation up to prototyping. OPTIMISE: Leverage your assets MATTERS detects your under-exploited ideas or skills and helps you to leverage them to their full potential. EDUCATE: Adopt an innovative mindset. Get trained on a specific step of the innovation chain. MATTERS tailors workshops in order to automate the innovation mindset in your company. BUILD A BRAND: Brand your innovations MATTERS creates consistent brand platforms and identity.