Insideminds Consulting Ltd

A unique blend of veterinary, marketing and behavioural science expertise, along with extensive commercial experience in blue-chip veterinary pharmaceutical companies enables InsideMinds Consulting to help veterinary businesses make the biggest difference possible to animal health. Without a doubt, pet owners want the absolute best for their pets and veterinary practice teams are brimming with skills and expertise to help them achieve that. However, pet owners’ best intentions often don’t translate through into behaviours which deliver the very best health outcomes for pets. Missed preventative check-ups, chronic medications which aren’t given regularly, decisions made to ‘wait and see’ rather than act now to prevent bigger problems later. Of course, sometimes financial or other practical issues get in the way; that’s life. Often though, the thing preventing you from having the biggest impact on pet health, is inside and invisible. And InsideMinds is on a mission to change that! Behavioural science is the study of how our thoughts, beliefs, feelings and perceptions affect our behaviour. It draws on all aspects of psychology and provides a solid scientific evidence-base to apply to communications and behaviour change initiatives. By applying behavioural science principles, InsideMinds helps customers tap into the subconscious drivers of behaviour, enabling them to work with them rather than against them, with the intention of encouraging behaviours which are in the best interests of pet health.