Insideout Partners

We were founded in June of 2005 as BurkePR, the brainchild of Jennifer Burke who for more than 22 years has built unique and impactful public relations programs for clients ranging from Fortune 500 companies to non-profit organizations. In 2018 we became InsideOut Partners when Jen's husband, Tony Labriola, joined after having spent 25 years leading one of the industry's largest integrated PR agencies. True partners in every sense of the word, Jen and Tony bring their own perspectives and considerable talents to each client challenge. Together they have operated across an array of industries, from non-profit and public advocacy to consumer products, financial services, beauty, fashion, food and healthcare. As an agency, we are built to deliver a decidedly different and superior product - created and delivered by the agency principals themselves. Still, two can only go so far. To that end, we have assembled a trusted network of peers and partners, including award winning writers, producers, publicists, consultants and strategists who share our desire to do great work on our own terms. We have the ability to flex teams at will, delivering a full menu of communications services and programs right-sized for the specific task at hand. We know that it doesn’t take a team of hundreds to deliver results - just smart, dedicated people with years of experience who know how to execute efficiently and expertly. As a collective, we're guided by an unwavering set of personal and professional values: We believe in collaboration, shared responsibility and open, honest relationships. We work closely with our clients to not only understand the mechanics of their business, but the beliefs that drive their organization. We represent the true voice of our clients - a voice that is real, ownable and connects with constituents in new and remarkably compelling ways.