Insight Culture

Established in Insight Culture is a qualitative research consultancy dedicated to unlocking the human stories and cultural practices that shape markets worldwide. Founded by Jeanne Carré, sociologist and cultural anthropologist, and Eva Caspary, MBA, the agency’s roots run deep in understanding both human behaviour and market dynamics. Based in the heart of Frankfurt, our global operations are steered from a central hub strategically positioned for connectivity and cultural understanding. From here, we embark on our journeys of discovery, unravelling the unique tapestries of consumer landscapes. At Insight Culture, we specialize in ethnographic research. Our methodologies go beyond the surface, offering a holistic understanding that propels businesses toward informed decision-making. Our strength lies in our diverse and talented team, bringing together experts from various academic disciplines and corners of the globe. This multicultural perspective allows us to interpret research findings with the precision and sensitivity needed for success in today's interconnected markets. By the way: we offer a custom-made distillation and transformation of research results to best suit the varying internal applications at your company. Our graphics department specialises in creating tailor-made deliverables that really achieve impact and staying power with your teams. Our strategic planners and brand experts work together with our researchers to develop relevant recommendations and work with you on strategic solutions. As members of BVM (Berufsverband Deutscher Marktforscher), ESOMAR, QRCA, and AQR, our commitment to upholding the highest standards in qualitative research is recognized within the industry. Oh, and one more thing: Insight Culture is celebrating its 25th anniversary in 2024! A quarter of a century of success!