Insight Dojo

Insight Dojo is a customer insights company based in London with a proven track record of business impact. We create empathetic solutions for business problems that inspire lasting change. Our work is focussed on five main categories: behaviour change, brand strategy and campaign development, insights culture and capability building, product and service innovation and strategic segmentation. We routinely build segmentations, create customer journeys, develop and test campaigns, and help shape support services for stakeholders. We have deep experience in a variety of consumer, OTC and pharmaceutical categories and work across the globe. Our points of distinctiveness based on feedback from our clients are- Differentiated insights that enable business impact: We use proven management consulting tools for problem definition and prioritisation. We are skilled at deploying both analytical and creative approaches to develop original insight- Thought leadership and depth in multiple disciplines: We have a polymathic approach to insight. All our employees immerse themselves deeply in different disciplines within both the customer insights field and in adjacent areas such as ethnography, social listening, non-conscious methods, multivariate analysis and machine learning. We routinely present and publish in the major insights conferences- Seamless, flexible and cross-functional working: We are adept at working across different levels, including the C-suite, and across functions to ensure that recommendations are implemented. For more information, please see our website for our recent case studies.