Insight Field

To international consulting firms, INSIGHT@FIELD is an independent, operating market research fieldwork agency providing specialised healthcare solutions. We interview healthcare professionals or KoLs such as physicians, payers, pharmacists, procurement persons, nurses and patients. We are able to offer the industry’s highest fielwork service with unique and long-term experience in healthcare industry not only research firms but pharmaceutical companies and the strong partnership with a HCP panel provider in Korea. To domestic pharmaceutical companies, INSIGHT@FIELD is the uique partner to provide exceptional qualitative market research to inform future drug development and lifecycle management. We conduct multi-country research to help them to properly plan with biologics exports and launch. INSIGHT@FIELD has considerable expertise in dealing with qualitative and quantitative market research with employing diverse methods- Market / Disease understanding - Brand positioning - Lifecycle management - Digital marketing strategy - Pricing strategy - Message /Detail aid/ Ad testing - Company image and organizational excellence