Insight Out Research Ltd

Insight Out Research Ltd is a boutique market research agency offering customised qualitative market research solutions to brands / companies of all sectors and to other market research agencies in the UK and across Europe. With our clients' strategic objectives as our focus, we get inside consumers' heads to understand their attitudes, behaviours and motivations in order to unearth valuable, actionable insights that will help to shape your brand strategy and identify opportunities that will boost your business' bottom line. Insight Out was founded by Liberty Teissedre. Liberty has 19 years experience in qualitative market research, with particular experience on international projects, having worked as Research Director for international market research agencies in France and the UK. Liberty works with a select network of highly qualified and experienced researchers and fieldwork agencies in the UK and across Europe and the USA to deliver the highest standard of research to clients. Areas of expertise - Brand equity - Brand & product positioning - Tests (products, concepts, ads etc.)- Usage & Attitudes - Innovation / New product development - Consumer typologies - Buyer / shopper research - Insight / need state identification Methodologies - Focus groups - Depth interviews - Ethnography - Shop-along - Client workshops - Co-creation - Desk research Sectors - FMCG - Food & drink - Cosmetics & skincare - Luxury goods - Automobile - Public transport - Technology - Banking & insurance - Media / press - E-commerce - Gaming - etc. Specialism : Franco-British research projects (100% bilingual & bicultural French / English)- French brands on the UK market / British brands on the French market - Research projects in the UK for French market research agencies - Research projects in France and across Europe for UK market research agencies