Insight Pack

Insight Pack is a marketing technology company that helps brands accelerate product trial, drive sales velocity, and generate actionable consumer insights through in-pack sampling. Our proprietary insertion technology enables brands to place product samples, promotional items, and QR-enabled research cards directly into CPG packaging — all within existing manufacturing lines. This allows companies to deliver value to consumers while learning from them at scale, in a way that's efficient, cost-effective, and measurable. Over the past 20 years, Insight Pack has partnered with leading CPG brands to support new product launches, optimize go-to-market strategies, and improve the odds of success at shelf. We’ve completed over one billion successful inserts and offer solutions across food, beverage, household, and personal care categories. By embedding research directly into the product experience, Insight helps brands shorten the feedback loop, gain rich first-party data, and test ideas in-market — all while delivering real value to consumers. It’s a smarter, faster, and more targeted approach to trial and innovation. Learn more at insightpack.com.