Insight Resource Group

From Inspiration to Market. We extend your brand to the places it matters most – retail. Insight Resource Group is a point of sale management and design firm. You might call it Point of Sale. We call it Touchpoint Management and it’s at the core of what we do. We make sure that no matter how your customer touches your brand, they get the appropriate experience. So whether your customer is in-store, on-line, en-route, over-saturated or under-exposed, rest assured we have your product covered. Leveraging a technology platform that gives us (and you) real-time visibility into your entire campaign, we develop insight into how your retail displays, coupons, premiums or other branding components are being received by stores, employees and consumers. From this vantage point, we are able to recommend shifts in strategy and can then execute on-the-fly.