Insignia Capital Group

Insignia Capital Group is a San Francisco Bay Area-based private equity firm that partners with founders and management teams of lower middle-market companies to drive growth and unlock business potential. With significant expertise across business services, consumer value chain services, and consumer products, Insignia has a proven track record of supporting companies with capital and strategic guidance. Since our founding, Insignia has completed over $5.8 billion in total transaction value across 35 middle-market transactions. We focus on recession-resistant businesses with defensible market positions, led by strong management teams that prioritize company culture and employee well-being. Our approach is flexible, partnering with market leaders through control buyouts, management buyouts, strategic minority investments, and more. For more on our portfolio and investment approach, visit