Inspeier

InSpeier helps companies build loyal customers by identifying opportunities through research and developing strategies that enhance the customer experience, leapfrog the competition and improve ROI. InSpeier was founded on the unwavering belief that the key to business success lies within satisfied customers. In today’s ever-changing marketplace, customers are barraged with more choice than ever before. Being a big brand isn’t what it used to be, and it isn’t enough anymore. Back in the day, brands followed the 3x effective frequency rule (people need to see an ad 3x to be effective), then they moved to the “Law of 7” which showed an S-curve that convinced media buyers we should probably see the ad 7x instead. But times have changed and exposures have lost way to experiences. What used to be the 4P’s, has shifted to the 4Me’s, as in “what have you done 4 me lately?”