Internet Media Mix

Brevity (the concise and exact use of words in writing or speech according to Webster) is one of my great passions. And because pictures do more than any other element to fuel the economy of text, I include them in my personal definition of brevity. From a young age I learned that the longer it took me to make a point the more likely my point would become background noise while my listener, be they across a dinner table or conference table, scanned the room for more options. Because free Internet space has leveled and as a result overpopulated every playing field, my listeners and yours are tackled with more options than they care to filter. The mere ability to show up on more pages will no longer win the coveted space of a buyer’s mind for an advertiser any more than my merely showing up at more tables ever won listeners for me. Today, it is economy in presentation that will tilt the odds in favor of your message or mine being heard in its entirety and thereby filtered for space in the mind of our listeners. And tilting those odds is my mission.